Investigating the Japanese market, creating an overview of the competitive products and a first line assessment on market potential. This could be a relatively simple scope based on the available public information but also could be a much more detailed scope with in depth interviews with the key players in the market.
Business Strategy and Plan
First create insights into the competitive situation both from a product position as well as from a company / organizational point of view. Answers will be provided on how strongly differentiating the product is versus local competition, the value of that, the power of the local representation and what will be the best way to proceed forward. Ultimately, a multi -year business plan can be delivered with a defined market approach, the needed organization and revenues, margins and profit forecasts. Also, a second opinion on existing plans can be provided, enhancing the quality of those plans.
Japan domestically is a mature market and has shown very minor growth, if any at all, over the last 25 years. For that reason, many companies no longer regard Japan as an attractive market and focus on the newer, higher growth economies. However, over time Japanese companies have continued to invest in research and development and remain in several fields at the technological forefront worldwide. Japanese companies often have unique solutions but are not very good at commercializing them internationally. I believe this can be of great interest for many companies. I can scout for specific technologies or products and assess their value.